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Welcome
Hi, I am Vanessa, mother of 2, unrepentant dessert person, and co-founder of Guiltless Indulgence, the family behind Guilt-Free.

Right now we make one thing, and we make it properly: pure, USDA-organic monk fruit extract for people who love sweet but have made their peace with leaving refined sugar behind.

The whole idea is sweetness you never have to second-guess, clean enough to read the entire label out loud and still feel good about it. That's where the name came from, and it's the bar everything here is held to.

Pull up a chair, you're in good (and proudly sweet-obsessed) company.
Why We Started
Somewhere along the way, sweetness turned into something we're all meant to feel guilty about.

I never accepted that. I went looking for a sweetener that was clean, honest, and properly delicious . Something the whole family could enjoy, grandparents included.

But everything out there was a trade-off: the clean ones tasted terrible (bitter aftertastes, that strange cooling finish), and the ones that tasted alright hid a long list of problems I didn't want to feed my family.

So I built something better. (The long version is a bit of a rollercoaster, but that's a story for you to click below.)
Founder's story
Zero Compromise
What the search left me with is what you're really buying into here, a short list of standards I don't bend on:

  • One ingredient. Nothing hiding behind "natural flavours."
  • No sugar alcohols, no erythritol, and none of that cooling aftertaste.
  • No artificial sweeteners, colours or preservatives.
  • And no claims I can't back up.

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